Helping your company achieve your objectives by gaining a deeper insight into your users, crafting amazing user experiences, and enabling product teams to collaborate better, is my passion.

Hello. I’m Sherif. As a seasoned User Experience designer, I am driven to help companies succeed by leveraging my experience in the UX lifecycle, from discovery, to ideation, to design, to usability testing, and all the way to front-end development. I've built tools to help designers and developers collaborate and transform organizations using Agile.

Here’s what I’ve learnt in my 18 years in this field.

A Solid UX Strategy Should Be An Integral Aspect Of A Company's Roadmap. Here's Why.

Get Closer To Your Business Goals

Are you trying to keep your existing users more engaged? Increase revenue by adding features or building apps that keep the user engaged? Trying to increase productivity or reduce churn? Looking to increase revenue or discover pain points that are costing money and increased customer support? Working on developing new features or new software to help marketing achieve their goals? Bring in more users? UX design can help you achieve these goals and more.

Understand Your Users

It's very important to understand how users interact with your system. Your users are the lifeblood of your company. Whether they are your employees or your customers, how they feel affects their engagement, their productivity and their willingness to spend more money with your company.

Strategically Allocate Resources

When you're a company, your resources are limited. Developing new features or upgrading existing ones And hiring additional resources costs money and time. UX strategy helps to understand where those resources can be best allocating by understanding how users interact with your software or system and how that affects engagement, profits and other factors.

My Approach To UX

Discover

Assess the situation through a variety of means including user interviews, stakeholder interviews, contextual inquiries, and journey maps.

Prototype

Ideate on various solutions to the problem, through a variety of methods including, rapid prototyping, and storyboards. Validate designs using usability testing. Review and refine the proposed solutions with stakeholders and developers.

Develop

Work with developers to create and govern pattern libraries, and write front-end code.

What I Do

Discovery

  • Work with development, design, marketing to understand the problem.
  • Ask questions.
  • Build a bridge with other teams that I work with.

Prototyping

  • Explore various solutions to the problem
  • Refine the ideas into a set of proposals
  • Discuss with business
  • Validate assumptions and ideas

Visual Design

  • Be open to learning new tools, technologies, processes
  • Always learn, always advance my skills forward
  • Try to build consensus with teams.

Usability Testing

  • Work with development, design, marketing to understand the problem.
  • Ask questions.
  • Build a bridge with other teams that I work with.

Front End Dev

  • Explore various solutions to the problem
  • Refine the ideas into a set of proposals
  • Discuss with business
  • Validate assumptions and ideas

Collaboration

  • Be open to learning new tools, technologies, processes
  • Always learn, always advance my skills forward
  • Try to build consensus with teams.

How Can I Help You?

If you're looking for someone to help gain deeper insight into your users, craft amazing user experiences, and help your product teams collaborate better, contact me via Twitter (@TheLoudNinja), LinkedIn (Sherif Tariq).